The 2011 State of Digital Marketing Report revealed that SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in the recent survey of 500 online marketers. Lead generation is a marketing term used to describe consumer interest or inquiry into products or […]
Search Engine Marketing – The Basics
Here are 5 basic Search Engine marketing tips for business owners, marketing managers and key decision makers new to SEO. SEO is a very dynamic industry with Search Engines continually making improvements and tweaks to their algorithms to help enhance the usability and the integrity of search but there are certain underlying principles of Search […]
Tips on Improving Your Internet Marketing
Maximise your internet marketing campaigns with these tips and ideas We’ve all heard of the saying there is always room for improvement and this rings very true for internet marketing which is an evolving and dynamic industry. Far from being a ‘set and forget’ tactic, online marketing tactics need to be monitored, analysed and adjusted […]
7 Signs Of A Successful SEO Consultant
Working as an SEO consultant admittedly can involve long hours helping a client optimise their website but it is very rewarding and challenging. Knowing that you have helped a client increase traffic to their website, grow their sales leads and boost their conversion rates is very gratifying. So if you’re interested in a career as […]
SEO Packages – What To Look For
Deciding on what SEO packages to choose? Here are just some of the things to look for. Purchasing SEO packages, which are several SEO services bundled up together, is often a cost-effective and time-effective way of optimising your website. But with so many SEO agencies offering packages at different price levels, it can be difficult […]
How to choose the best SEO company for you
OK, so you’ve done your homework and built up a working knowledge of SEO and have decided to use an SEO firm. You’ve identified a couple and had one or two referred to you from your business associates. Now what? Here are ten key questions (and some guideline answers) that you should put to a […]